The application of touch screens in the financial industry

• 1、 Overview of Projected Capacitive Touch Screen Technology

Touch screen technology allows users to directly operate the device on the display screen through fingers or a dedicated pen, such as clicking, sliding, dragging, etc., thereby achieving control over the device. This technology breaks free from the constraints of traditional keyboards and mice, making operations more intuitive and efficient.

• 2、 Application scenarios of touch screens in the financial industry

Self service terminal
 

In the financial industry, touch screens are widely used in self-service terminals such as ATM machines, self-service inquiry machines, self-service payment machines, etc. Users can easily complete operations such as deposit and withdrawal, transfer, balance inquiry, and payment of water, electricity, and gas bills through the touch screen, without having to queue for manual services, greatly saving time and costs. At the same time, the intuitiveness of the touch screen also reduces the complexity of operation, making it easy for users of different age groups and cultural backgrounds to get started.
 

Digital Business Hall
 

With the digital transformation of the financial industry, more and more business halls are introducing touch screen technology to create a digital and intelligent service environment. In the digital business hall, customers can access detailed information about various financial products through touch screens, conduct risk assessments, and allocate investment portfolios. In addition, the touch screen also supports video calling function, allowing customers to remotely consult financial experts and obtain personalized investment advice.
 

Mobile financial services
 

The popularity of touch screen technology on mobile devices such as smartphones and tablets has provided a new service channel for the financial industry. By installing financial applications, users can conduct financial transactions, view market trends, and manage personal assets anytime and anywhere. The convenience of touch screens makes mobile financial services possible, meeting the efficient and convenient needs of modern people for financial services.
 

Interactive marketing display
 

Touchscreen technology also provides rich marketing tools for the financial industry. In business halls or public places, financial institutions can set up touch screen display screens to showcase the latest financial products, promotional activities, and other information. Customers can interact through the touch screen, learn about product details, and even complete purchase operations directly. This interactive marketing approach not only increases customer engagement, but also enhances the attractiveness of financial products.

• 3、 The impact of touch screens on the financial industry

The introduction of touch screen technology has made the service process in the financial industry more concise and efficient, improving service efficiency. Touchscreen technology provides users with a more convenient and personalized service experience. The application of touch screen technology has brought more innovation opportunities to the financial industry and promoted industry innovation.